20 best books on people’s behaviour – 2023 reading list & recommendations

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Influence: The Psychology of Persuasion

by Robert Cialdini

Influence: The Psychology of Persuasion by Robert Cialdini is not your ordinary book about people’s behavior. It is a captivating exploration into the fascinating world of human psychology and the intricate ways in which we are influenced and persuaded.

This thought-provoking book uncovers the secrets behind why we say “yes” to certain requests and why we are so easily swayed by others. Cialdini delves into the six universal principles of influence that govern our decision-making processes, providing insightful anecdotes and real-life examples to illustrate their power.

From the art of reciprocation and the science of scarcity to the influence of social proof and the impact of authority figures, each chapter uncovers a different facet of our behavior that can be harnessed by skilled persuaders.

With a mix of scientific research and practical wisdom, Influence offers readers a deeper understanding of the forces at play when it comes to our choices, helping us become more aware of the strategies used to persuade us every day. Whether you are a marketer, salesperson, or simply curious about the intricacies of human behavior, this book on people’s behavior is a must-read.

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Thinking, Fast and Slow

by Daniel Kahneman

Thinking, Fast and Slow is an eye-opening book that delves into the fascinating realm of human cognition. Written by Nobel laureate Daniel Kahneman, this captivating masterpiece offers profound insights into the intricacies of decision-making and the quirks of the human mind.

Described as a ‘book on people’s behavior,’ Thinking, Fast and Slow uncovers the dual systems that drive our thoughts and actions. The first system, known as “fast thinking,” operates effortlessly and intuitively, allowing us to make quick judgments and snap decisions. On the other hand, the second system, “slow thinking,” is more deliberate and analytical, requiring conscious effort and attention.

In this ‘book about people’s behavior,’ Kahneman explores how these two systems interact and shape our perceptions, beliefs, and choices. Drawing on decades of research and his own experiences, he provides illuminating examples and thought-provoking experiments to demonstrate the biases, errors, and illusions that often cloud our judgment.

Throughout the pages of this people’s behavior book, Kahneman challenges our assumptions about rationality and reveals the hidden influences that steer our decision-making. From the impact of emotions on our choices to the pitfalls of overconfidence, this book offers a captivating journey into the complex and intriguing world of human behavior.

Thinking, Fast and Slow is a must-read for anyone curious about the inner workings of the mind and how our thought processes shape our lives. Engaging and enlightening, this book will forever change the way you think about people’s behavior.

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Sapiens: A Brief History of Humankind

by Yuval Noah Harari

Sapiens: A Brief History of Humankind by Yuval Noah Harari is an extraordinary book that takes readers on a captivating journey through the history of our species. It is not just a book about people’s behaviour, but rather a profound exploration of who we are and how we have come to dominate the planet.

Harari delves into the origins of Homo sapiens and our evolution from insignificant beings to the rulers of the world. He skillfully weaves together anthropology, biology, history, and sociology to provide a comprehensive understanding of our species.

What sets this book apart is its ability to present complex ideas in a clear and accessible manner. Harari’s writing style is engaging and thought-provoking, making it a pleasure to delve into the depths of our past. He challenges our assumptions about human nature, religion, and the development of society.

Throughout the book, Harari raises profound questions about the nature of our existence and the choices we have made as a species. He explores the impact of our actions on the planet and speculates on the future of humanity.

By the end of Sapiens, readers will not only have a greater understanding of our history but will also be left pondering the complexities of human nature. This book is a must-read for anyone interested in delving into the depths of our past and contemplating the future of our species. Prepare to have your perspective on people’s behaviour forever altered.

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Blink: The Power of Thinking Without Thinking

by Malcolm Gladwell

Blink: The Power of Thinking Without Thinking by Malcolm Gladwell is an intriguing book on the intricacies of human behavior. In this thought-provoking masterpiece, Gladwell delves deep into the realm of our subconscious minds, unraveling the hidden forces that shape our decisions and judgments.

This captivating book about people’s behavior explores the concept of ‘thin-slicing’, the ability of our brains to make split-second judgments and decisions based on limited information. Gladwell argues that these rapid, intuitive thoughts often hold astonishing accuracy, allowing us to make snap judgments that are just as reliable, if not more so, than those made after careful analysis.

Through captivating storytelling and compelling anecdotes, Gladwell takes us on a journey through various aspects of human behavior, from love and marriage to art and politics. He uncovers the hidden biases and prejudices that lurk behind our snap judgments, shedding light on the subconscious factors that influence our decisions.

With his trademark blend of research, psychology, and storytelling, Gladwell paints a vivid picture of how our minds work, challenging conventional wisdom and offering a fresh perspective on the mysteries of human behavior. This eye-opening book on people’s behavior forces us to question our own instincts and encourages us to embrace the power of our subconscious minds.

Blink is a must-read for anyone intrigued by the complexities of people’s behavior. Whether you’re a psychology enthusiast or simply curious about the hidden forces that shape our decisions, this book will leave you with a newfound appreciation for the power of thinking without thinking.

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The Power of Habit: Why We Do What We Do in Life and Business

by Charles Duhigg

The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg is a fascinating exploration into the intricate workings of human behavior.

This thought-provoking book delves into the psychology behind our habits, revealing the remarkable power they hold over our lives. Duhigg investigates the science of habit formation and explains how habits shape not only our personal lives but also our professional endeavors.

Through captivating anecdotes and extensive research, Duhigg uncovers the key elements that drive habit formation. He presents a compelling case for the role of cues, routines, and rewards in shaping our behaviors, illustrating how understanding and harnessing these elements can lead to positive change.

With insights from various fields such as neuroscience, psychology, and social science, Duhigg explores the impact of habits on individuals, organizations, and societies. He delves into the habits of successful athletes, influential leaders, and thriving companies, revealing the common patterns that underlie their achievements.

Whether you’re seeking personal growth or aiming to transform your business, this book offers invaluable insights into the power of habits. Duhigg provides practical strategies to break bad habits and establish new ones, empowering readers to take control of their behaviors and ultimately, their lives.

The Power of Habit is a thought-provoking and enlightening read that will forever change the way you view and navigate the intricacies of human behavior.

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Predictably Irrational: The Hidden Forces That Shape Our Decisions

by Dan Ariely

Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely is a fascinating book on human behavior that uncovers the mysterious and often illogical ways we make decisions. Ariely, a renowned behavioral economist, delves into the realm of psychology to shed light on the hidden forces that govern our choices.

In this captivating book about people’s behavior, Ariely challenges the traditional notion that humans are rational beings who consistently make logical decisions. Instead, he argues that our choices are heavily influenced by unconscious biases, social norms, and emotions.

Through a series of thought-provoking experiments and real-life examples, Ariely explores various aspects of people’s behavior such as the power of freebies, the influence of social comparisons, and the role of expectations in shaping our perception of reality.

One of the book’s most intriguing insights is the concept of “predictable irrationality” – the idea that our irrational behavior follows certain patterns that can be predicted and understood. Ariely argues that by recognizing these patterns, we can gain a deeper understanding of ourselves and make better choices.

Predictably Irrational is a thought-provoking and eye-opening book on human behavior that challenges our assumptions about how we make decisions. Whether you’re interested in psychology, economics, or simply understanding the quirks of human nature, this book about people’s behavior is sure to captivate and enlighten you.

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The Tipping Point: How Little Things Can Make a Big Difference

by Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference is an intriguing book on human behavior that explores the fascinating concept of how small changes can lead to significant outcomes. Malcolm Gladwell, the author, dives deep into the psychology behind why certain ideas, trends, or behaviors spread rapidly, while others seem to fizzle out.

This thought-provoking book takes readers on a journey through various real-life examples and case studies, shedding light on the intricate dynamics that shape people’s behavior. Gladwell introduces the concept of the “tipping point,” the moment when an idea, product, or trend reaches a critical mass and spreads like wildfire.

Through engaging storytelling and meticulous research, Gladwell reveals the three key factors that contribute to a tipping point: the Law of the Few, the Stickiness Factor, and the Power of Context. He explores how influential individuals, known as connectors, mavens, and salesmen, play a crucial role in disseminating information and influencing others.

Furthermore, Gladwell delves into the importance of the stickiness factor, which refers to the ability of an idea or message to stick in the minds of people. He unveils the secrets behind making ideas memorable and contagious, drawing upon examples ranging from children’s television programs to successful advertising campaigns.

Lastly, the author emphasizes the significance of the power of context, demonstrating how seemingly small changes in the environment or social context can create dramatic shifts in behavior. He showcases how crime rates can be reduced by altering the physical environment and how social norms can be transformed by changing the perception of what is socially acceptable.

The Tipping Point is an eye-opening book about people’s behavior that challenges conventional wisdom and offers valuable insights into how ideas and trends gain momentum. Gladwell’s unique storytelling style and thought-provoking analysis make this book a must-read for anyone interested in understanding the intricate dynamics of human behavior and the forces that shape our world.

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Emotional Intelligence: Why It Can Matter More Than IQ

by Daniel Goleman

Emotional Intelligence: Why It Can Matter More Than IQ by Daniel Goleman is a captivating book on people’s behavior that delves into the fascinating topic of emotional intelligence. In this groundbreaking work, Goleman challenges the traditional notion that intelligence quotient (IQ) is the sole determinant of success and instead argues that emotional intelligence plays a vital role in shaping one’s life.

Goleman explores the intricacies of people’s behavior and how our ability to understand and manage emotions can impact our relationships, work performance, and overall well-being. Drawing upon extensive research from the fields of psychology, neuroscience, and sociology, the author presents a compelling case for the importance of emotional intelligence in all aspects of life.

This book about people’s behavior offers practical insights and strategies for developing emotional intelligence, such as self-awareness, self-regulation, empathy, and social skills. Goleman illustrates how individuals who possess a high level of emotional intelligence are better equipped to handle stress, navigate conflicts, and build meaningful connections with others.

Through thought-provoking anecdotes, scientific findings, and real-life examples, Goleman paints a comprehensive picture of the impact emotional intelligence can have on personal and professional success. He demonstrates that while IQ may provide a solid foundation, it is emotional intelligence that truly sets individuals apart in today’s complex and interconnected world.

Whether you’re interested in improving your own emotional intelligence or seeking a deeper understanding of people’s behavior in general, Emotional Intelligence: Why It Can Matter More Than IQ is an enlightening and empowering read. Goleman’s engaging writing style and wealth of research make this people’s behavior book a must-read for anyone looking to unlock their full potential and enhance their relationships and overall happiness.

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Nudge: Improving Decisions About Health, Wealth, and Happiness

by Richard H. Thaler and Cass R. Sunstein

Nudge: Improving Decisions About Health, Wealth, and Happiness is an enlightening book on human behavior by Richard H. Thaler and Cass R. Sunstein. This captivating read delves into the intricate workings of our minds, shedding light on the fascinating ways in which we make choices and decisions.

Thaler and Sunstein explore the concept of “choice architecture,” revealing how the way choices are presented to us can drastically impact our decision-making processes. By understanding these nuances, they argue that we can design environments that nudge individuals towards making better choices for their overall well-being.

Through numerous examples and case studies, the authors demonstrate the power of subtle nudges in influencing our behavior. From encouraging healthier eating habits to promoting sustainable practices, they reveal how small changes in the way choices are framed can have profound effects on our lives.

Furthermore, Thaler and Sunstein provide practical tools and strategies for policymakers, employers, and individuals to effectively implement these behavioral insights. They emphasize the importance of transparent nudges that respect individuals’ autonomy while still steering them towards more beneficial outcomes.

With its thought-provoking analysis and real-world applications, Nudge is not just a book about human behavior, but a guide to harnessing the power of choice architecture to improve our own lives and society as a whole. So, dive into this captivating exploration of people’s behavior and discover the potential for positive change that lies within the subtle nudges that shape our decisions.

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The Art of Thinking Clearly

by Rolf Dobelli

The Art of Thinking Clearly by Rolf Dobelli is a captivating exploration into the intricacies of human psychology. This thought-provoking book delves into the fascinating aspects of our decision-making process, uncovering the hidden biases and errors that often cloud our judgement. Dobelli skillfully dissects the complexities of our minds and presents them in a refreshingly clear and accessible manner. With each page, you’ll find yourself unearthing new insights about the quirks and idiosyncrasies that shape our behavior. Whether you’re a psychology aficionado or simply curious about the inner workings of the human mind, this book on people’s behavior is bound to leave you with a deeper understanding of the fascinating world we inhabit.

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The Social Animal: The Hidden Sources of Love, Character, and Achievement

by David Brooks

The Social Animal: The Hidden Sources of Love, Character, and Achievement by David Brooks is an extraordinary book that delves deep into the fascinating realm of human behavior. This captivating masterpiece offers a unique perspective on the myriad factors that shape our lives and interactions, painting a vivid picture of the complexities that lie beneath the surface.

Through captivating storytelling and thought-provoking insights, Brooks unravels the mysteries of the human psyche, enlightening readers on the hidden sources that drive our love, character, and achievements. Far from a textbook on psychology, this book immerses you in a captivating narrative, leading you to question and explore the depths of your own behavior.

Delving into the intricate tapestry of human nature, Brooks seamlessly weaves together the findings of various scientific disciplines, from neuroscience to sociology, to shed light on the profound impact of both nature and nurture. With every turn of the page, you will find yourself captivated by the intricate dance between biology and environment, and how these forces shape our thoughts, emotions, and actions.

What sets this book apart is Brooks’ ability to take complex scientific theories and transform them into relatable stories that resonate with our own experiences. He skillfully brings to life the characters, allowing us to intimately understand their hopes, dreams, and struggles. In doing so, he enables us to see ourselves and others in a new light, fostering a deeper empathy for the intricacies of the human condition.

Whether you are seeking a captivating read, a deeper understanding of yourself and others, or simply a fresh perspective on the complexities of human behavior, The Social Animal is a must-read. Prepare to be enthralled by Brooks’ masterful storytelling as he unravels the hidden sources behind our love, character, and achievements. Embark on this enlightening journey and unlock the secrets that shape our lives.

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The Paradox of Choice: Why More Is Less

by Barry Schwartz

The Paradox of Choice: Why More Is Less by Barry Schwartz is a fascinating book about human behavior and the impact of having too many choices in our lives.

This thought-provoking book delves into the concept that while having options may seem desirable, it can actually lead to decision paralysis, dissatisfaction, and regret. Schwartz explores how the abundance of choices in our modern world has overwhelmed us, making it increasingly difficult to make decisions and find satisfaction in our choices.

Through engaging anecdotes and insightful research, Schwartz challenges the notion that more choices always lead to better outcomes. He argues that too many options can create anxiety, as we constantly worry about making the wrong choice or miss out on something better.

With a refreshing perspective, Schwartz suggests that simplifying our lives and embracing a more minimalist approach can lead to greater happiness and fulfillment. By focusing on what truly matters to us and eliminating unnecessary choices, we can alleviate the stress and discontent that comes with an overwhelming array of options.

The Paradox of Choice provides valuable insights into the psychology of decision-making, offering practical advice on how to navigate the abundance of choices in our lives. It encourages readers to reflect on their own behaviors and thought patterns, helping them make more conscious choices that align with their values and desires.

Overall, this book is a must-read for anyone interested in understanding the complexities of human behavior and how the choices we make impact our well-being. It challenges our assumptions about the benefits of unlimited options and provides a compelling argument for embracing simplicity in our lives.

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The Righteous Mind: Why Good People Are Divided by Politics and Religion

by Jonathan Haidt

The Righteous Mind is a captivating exploration into the intricate facets of human nature. Jonathan Haidt, in this thought-provoking book about people’s behavior, delves into the core of what drives our political and religious beliefs. Haidt argues that our moral judgments are not solely based on reason, but are deeply influenced by our emotions and intuitions.

Haidt presents a compelling case, backed by extensive research, that our political and religious affiliations are shaped by a combination of innate predispositions and cultural upbringing. He unravels the hidden motives behind our moral judgments, shedding light on why good people can be so divided on these deeply personal matters.

By exploring the five foundations of morality – care, fairness, loyalty, authority, and sanctity – Haidt provides a comprehensive understanding of the diverse moral frameworks that underpin our society. He introduces the metaphor of the mind as a rider on an elephant, highlighting the struggle between our intuitive and rational selves.

This book on people’s behavior challenges conventional thinking and offers a fresh perspective on the complexities of human nature. Haidt’s insights invite us to step outside our own moral bubbles and embrace the diversity of viewpoints that surround us. The Righteous Mind is a captivating journey that will leave you questioning and reevaluating your own deeply held beliefs.

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The Interpretation of Dreams

by Sigmund Freud

The Interpretation of Dreams by Sigmund Freud is a captivating exploration into the intricate workings of the human mind. Regarded as a groundbreaking book on people’s behavior, it delves deep into the realm of dreams and their significance in understanding the complexities of our thoughts, desires, and fears.

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The Man Who Mistook His Wife for a Hat

by Oliver Sacks

The Man Who Mistook His Wife for a Hat by Oliver Sacks is an extraordinary book that delves into the fascinating world of human cognition and perception. This captivating work is not just another run-of-the-mill book on people’s behavior; it is a mesmerizing exploration of the intricate workings of the human mind.

Through a collection of poignant and thought-provoking case studies, Sacks takes us on a journey into the lives of individuals who suffer from various neurological disorders. With his unparalleled storytelling ability, he paints vivid portraits of these extraordinary individuals, shedding light on the complex ways in which our brains shape our perceptions of the world.

Far from being a dry and clinical book about people’s behavior, Sacks’s writing is infused with empathy and deep understanding. He invites us to step into the shoes of his patients, experiencing the world through their eyes, and grappling with the profound impact their conditions have on their lives.

In this captivating people’s behavior book, Sacks challenges our preconceived notions about what it means to be “normal” and forces us to question the very nature of human identity. By showcasing the extraordinary adaptability of the human brain, he encourages us to embrace the diversity and richness of the human experience.

The Man Who Mistook His Wife for a Hat is a masterclass in storytelling, combining scientific rigor with a deep sense of humanity. It is a book that will not only expand your knowledge of the human mind but also leave you pondering the profound mysteries of human perception and the resilience of the human spirit.

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The 48 Laws of Power

by Robert Greene

The 48 Laws of Power by Robert Greene is a captivating book on human behavior that reveals the intricate dynamics behind how people interact and wield power. This thought-provoking masterpiece delves deep into the realm of social dynamics, shedding light on the hidden strategies, tactics, and principles that shape our interactions with others.

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The Wisdom of Crowds

by James Surowiecki

The Wisdom of Crowds by James Surowiecki is a fascinating exploration into the intricacies of collective intelligence and the power of crowds. It is a captivating book on people’s behaviour that challenges conventional wisdom and unveils the remarkable potential that lies within groups.

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The Lucifer Effect: Understanding How Good People Turn Evil

by Philip Zimbardo

The Lucifer Effect: Understanding How Good People Turn Evil by Philip Zimbardo is a captivating book that delves deep into the intricate workings of human behavior. This thought-provoking masterpiece unravels the mysteries behind the transformation of seemingly virtuous individuals into agents of evil.

Zimbardo, a renowned psychologist, explores the dark side of human nature through his groundbreaking Stanford Prison Experiment. This experiment, conducted in 1971, simulated a prison environment and revealed the shocking extent to which ordinary people can succumb to power and commit heinous acts. The book acts as a riveting exposé on the potential for evil that resides within us all.

By analyzing various real-life examples, from the atrocities of Nazi Germany to the abuses at Abu Ghraib prison, Zimbardo seeks to understand the underlying factors that contribute to the transformation of good people into perpetrators of evil. He delves into the role of situational influences, obedience to authority, and the power of deindividuation in shaping our behavior.

What makes this book truly captivating is Zimbardo’s ability to combine rigorous scientific research with compelling storytelling. He effortlessly weaves together personal anecdotes, psychological theories, and historical events to create a narrative that is both informative and gripping.

The Lucifer Effect is not just a book about people’s behavior; it is a fascinating exploration of the human psyche, shedding light on the potential for both good and evil within each of us. Zimbardo’s work challenges us to reflect on our own capacity for moral decision-making and compels us to question the boundaries of our own morality. Prepare to be enthralled and enlightened as you embark on this journey into the depths of the human soul.

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The Power of Now: A Guide to Spiritual Enlightenment

by Eckhart Tolle

The Power of Now: A Guide to Spiritual Enlightenment by Eckhart Tolle is an extraordinary book that delves deep into the intricacies of human behavior and the essence of our existence. This enlightening masterpiece serves as a powerful guide for those seeking a deeper understanding of themselves and the world around them.

With profound wisdom, Tolle explores the intricacies of our thoughts, emotions, and actions, shedding light on the patterns that govern our daily lives. He uncovers the undeniable truth that our incessant identification with our thoughts and egoic mind is the root cause of much suffering and discontent.

Through his transformative teachings, Tolle offers practical advice on how to break free from the shackles of the past and future, allowing us to fully embrace the present moment. He invites readers to step into the realm of pure consciousness, where true peace and fulfillment reside.

This extraordinary book about people’s behavior enlightens us on the power of mindfulness and the importance of living in the present. It serves as a wake-up call, reminding us that we are not defined by our thoughts or external circumstances, but rather by our ability to transcend them and connect with the eternal essence of our being.

As you embark on this compelling journey, be prepared to witness a profound transformation within yourself. The Power of Now is not just a book on people’s behavior but a guide that will empower you to reclaim your inner peace, find true happiness, and live a life of purpose and authenticity.

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Quiet: The Power of Introverts in a World That Can’t Stop Talking

by Susan Cain

Quiet: The Power of Introverts in a World That Can’t Stop Talking by Susan Cain is an eye-opening book on the intricacies of human behavior. In this thought-provoking masterpiece, Cain explores the often overlooked world of introverts and their unique strengths in a society that values extroversion.

Through meticulous research and compelling anecdotes, Cain delves into the myths and misconceptions surrounding introversion, shedding light on the power and potential of these individuals. She challenges the notion that being outgoing and gregarious is the only path to success, arguing that introverts bring a different set of skills and perspectives to the table.

With eloquence and clarity, Cain explores the impact of cultural norms and societal pressure on introverts, and how these factors can stifle their abilities. She offers practical advice on how introverts can navigate a world that often favors extroverted traits, providing valuable insights for both introverts and extroverts alike.

Whether you consider yourself an introvert, extrovert, or somewhere in between, this book about people’s behavior is a must-read. It challenges our preconceived notions and encourages us to embrace the diversity of human personality and potential. With its engaging storytelling and thought-provoking analysis, Quiet is a captivating journey into the complexities of human behavior.