20 best books on online business – 2023 reading list & recommendations

Buy the book

The Lean Startup

by Eric Ries

The Lean Startup by Eric Ries is a game-changing book about the world of entrepreneurship and startups. If you’re looking for a book on online business that will challenge your thinking and revolutionize the way you approach your startup, this is the one you need.

Buy the book

Crushing It!

by Gary Vaynerchuk

Crushing It! by Gary Vaynerchuk is a game-changing book on the world of online business. If you’re looking for a powerful resource to help you dominate the digital landscape, then look no further. This book about online business is packed with invaluable insights, strategies, and tactics that will take your entrepreneurial journey to new heights.

Buy the book

Influence: The Psychology of Persuasion

by Robert Cialdini

Influence: The Psychology of Persuasion by Robert Cialdini is a captivating book on the art of persuasion that is essential for anyone in the realm of online business. This insightful masterpiece delves into the intricacies of human behavior and provides valuable strategies that can help you master the art of influencing others.

Whether you’re a seasoned entrepreneur or just starting out in the online business world, this book is a must-read. Cialdini’s expertise in psychology shines through as he explores the six universal principles of persuasion: reciprocity, scarcity, authority, consistency, liking, and consensus.

By understanding these principles and learning how to apply them effectively, you’ll be equipped with the knowledge to ethically influence others and drive your online business to new heights. Cialdini’s engaging writing style and real-life examples make this book an enjoyable and practical read that you won’t want to put down.

So, if you’re looking for an insightful and thought-provoking book about online business that will give you a competitive edge, Influence: The Psychology of Persuasion is the perfect choice. Get ready to unlock the secrets of persuasion and take your online business to the next level!

Buy the book

Contagious: How to Build Word of Mouth in the Digital Age

by Jonah Berger

Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger is a captivating book that unveils the secrets behind creating a buzz in the online world. If you’re seeking to unlock the power of word of mouth marketing and propel your online business to new heights, this is the book for you.

Within the pages of Contagious, Berger takes readers on a thrilling journey, exploring the psychology and science behind why certain ideas and products become contagious while others simply fade into obscurity. Drawing on a wealth of real-world examples and research, he reveals the six key principles that make content and ideas go viral in the digital age.

Whether you’re a seasoned entrepreneur or just starting out in the online business world, this book offers invaluable insights and actionable strategies to help you stand out from the crowd. Berger’s conversational writing style and relatable anecdotes make for an engaging read, ensuring that you won’t be able to put this book down.

With Contagious as your guide, you’ll learn how to craft compelling stories, design viral campaigns, and ignite conversations that will have people talking about your online business for days, weeks, and even months. By leveraging the power of social influence and understanding what truly drives people to share, you’ll be able to create a contagious online presence that propels your business to unparalleled success.

So, if you’re ready to take your online business to the next level and become a master of word of mouth marketing, look no further than Contagious: How to Build Word of Mouth in the Digital Age. Get ready to unleash the contagious power of your ideas and watch your online business thrive!

Buy the book

Hooked: How to Build Habit-Forming Products

by Nir Eyal

Hooked: How to Build Habit-Forming Products is an incredibly insightful and practical book about creating products that captivate and retain users. Written by Nir Eyal, this book is a must-read for anyone in the realm of online business.

Buy the book

The 4-Hour Workweek

by Timothy Ferriss

The 4-Hour Workweek by Timothy Ferriss is an extraordinary book on online business that will completely revolutionize your perspective on work and life. This groundbreaking book about online business will guide you through the process of escaping the traditional 9-5 grind and creating a life of freedom and fulfillment. Ferriss shares his personal experiences and strategies for building a successful online business, allowing you to work smarter, not harder. This online business book is packed with practical tips, step-by-step instructions, and inspiring stories that will motivate you to take action and create the life you’ve always dreamed of. Whether you’re an aspiring entrepreneur or simply looking to optimize your work-life balance, this book is a must-read. Get ready to unlock the secrets of online business and design a life on your own terms.

Buy the book

DotCom Secrets

by Russell Brunson

DotCom Secrets is a game-changing book about the fascinating world of online business. Written by the brilliant mind of Russell Brunson, this book is an absolute must-read for anyone looking to thrive in the digital age. With his wealth of knowledge and experience, Brunson has crafted a comprehensive guide that will help you unlock the secrets to success in the online business realm.

Buy the book

The E-Myth Revisited

by Michael E. Gerber

The E-Myth Revisited by Michael E. Gerber is a must-read for anyone dreaming of starting their own business or looking to take their existing online business to the next level. This captivating book dives deep into the world of entrepreneurship, revealing the secrets to building a successful online business from the ground up.

Gerber’s unique perspective challenges the conventional notion of being an entrepreneur. He argues that simply having technical skills or a passion for a particular industry is not enough to guarantee success. Instead, he introduces the concept of the “E-Myth,” which stands for the Entrepreneurial Myth – the misguided belief that all entrepreneurs are naturally skilled at running a business.

Gerber breaks down the E-Myth by illustrating the three distinct roles that every business owner must embody: the technician, the manager, and the entrepreneur. He explains that without a proper balance between these roles, businesses are doomed to fail. Drawing from his own experiences and countless case studies, Gerber provides practical strategies and actionable advice on how to effectively juggle these roles and create a thriving online business.

Throughout the book, Gerber emphasizes the importance of systems and processes in building a scalable and sustainable online business. He introduces the concept of the “Franchise Prototype,” which involves developing a business model that can be replicated and expanded upon. By implementing standardized procedures and documenting every aspect of the business, entrepreneurs can ensure consistency and efficiency as their online business grows.

With its engaging storytelling, relatable examples, and thought-provoking insights, The E-Myth Revisited is more than just a book about online business – it is a guide to mastering the art of entrepreneurship. Whether you’re a seasoned business owner or just starting out, this book will inspire you to take a step back, reevaluate your approach, and build a successful online business that stands the test of time.

Buy the book

Jab, Jab, Jab, Right Hook

by Gary Vaynerchuk

Jab, Jab, Jab, Right Hook by Gary Vaynerchuk is a knockout of a book on digital marketing and social media strategy. If you’re looking for a game-changing book about the world of online business, this is it!

In this masterful guide, Vaynerchuk, a renowned entrepreneur and social media expert, takes you through the art of creating engaging content and capturing attention in the crowded online space. He uses the metaphor of boxing to emphasize the importance of delivering value to your audience before asking for something in return, just like a series of jabs before throwing a powerful right hook.

Vaynerchuk breaks down various social media platforms, including Facebook, Twitter, Instagram, and Snapchat, dissecting their unique dynamics and providing practical tips to optimize your presence on each platform. He demonstrates how to craft effective messages that resonate with your target audience, leveraging the power of storytelling and native advertising to build brand loyalty and drive conversions.

What sets this online business book apart is Vaynerchuk’s no-nonsense approach and his ability to adapt to the ever-changing digital landscape. He emphasizes the importance of staying ahead of trends and constantly experimenting to find what works best for your business. This book is a valuable resource for entrepreneurs, marketers, and anyone looking to make a real impact in the online world.

So, if you’re ready to step into the ring and take your online business to new heights, grab a copy of Jab, Jab, Jab, Right Hook. It’s time to deliver those powerful punches that will make your brand stand out and leave a lasting impression on your audience!

Buy the book

The Art of SEO

by Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin

The Art of SEO is a comprehensive book on online business that delves deep into the world of search engine optimization. Written by renowned experts Eric Enge, Stephan Spencer, Jessie Stricchiola, and Rand Fishkin, this book about online business is a must-read for anyone looking to boost their website’s visibility and drive organic traffic.

With a wealth of knowledge and experience, the authors guide readers through the complex landscape of SEO, providing actionable strategies and best practices. They cover everything from keyword research and on-page optimization to link building and analytics, ensuring that readers have a well-rounded understanding of how to optimize their websites for search engines.

What sets this online business book apart is its emphasis on the artistry of SEO. The authors recognize that SEO is not just about algorithms and technicalities; it’s about understanding the needs and behaviors of users. They explore the importance of user experience, content creation, and social media in driving organic traffic and building a strong online presence.

Throughout the book, the authors provide real-world examples, case studies, and expert insights to illustrate their points. This not only makes the content more engaging but also helps readers apply the concepts to their own websites. Whether you’re a beginner or an experienced SEO professional, this book offers something for everyone.

So, if you’re looking to unlock the secrets of SEO and take your online business to new heights, The Art of SEO is the ultimate guide. Get ready to master the art and science of search engine optimization!

Buy the book

The Innovator’s Dilemma

by Clayton M. Christensen

The Innovator’s Dilemma by Clayton M. Christensen is a game-changing book that delves into the complex world of innovation and disruption in the business world. Whether you’re an entrepreneur, a manager, or simply someone fascinated by the ever-evolving landscape of technology and commerce, this book is an absolute must-read.

Christensen’s masterpiece takes a deep dive into the challenges faced by established companies when disruptive innovations emerge and threaten their very existence. He explores why successful businesses, often with the best intentions, fail to adapt and ultimately fall victim to their own success.

This isn’t just another run-of-the-mill book about online business. It’s a thought-provoking exploration of the forces that shape industries and a wake-up call to all those who believe they are immune to disruption. Christensen’s research and insights provide a roadmap for navigating the treacherous waters of innovation, helping readers understand the importance of embracing change and staying ahead of the curve.

Whether you’re a titan of industry or a budding entrepreneur, this book will challenge your assumptions and force you to rethink your approach to business. It’s a reminder that in the fast-paced world of online business, complacency is the enemy, and only those who adapt and innovate will survive.

Buy the book

The Thank You Economy

by Gary Vaynerchuk

The Thank You Economy by Gary Vaynerchuk is a game-changing book on online business that will revolutionize the way you think about customer relationships. If you’re looking for a book about online business that goes beyond the typical marketing strategies, then this is the one for you.

In this online business book, Vaynerchuk emphasizes the importance of building genuine connections with your customers in today’s digital age. He argues that in a world where social media dominates, businesses need to shift their focus from traditional advertising to creating meaningful interactions.

Vaynerchuk’s key message is simple yet powerful: gratitude is the key to success in the online business world. By expressing genuine appreciation towards your customers, you can foster loyalty, trust, and ultimately drive more sales. This book is an eye-opening exploration of how businesses can utilize social media platforms to build strong customer relationships and create a loyal following.

What sets this book apart from other online business books is Vaynerchuk’s raw and engaging writing style. He shares personal anecdotes and real-life examples to illustrate his points, making it an enjoyable and relatable read. Vaynerchuk’s passion and enthusiasm for the subject shine through, making it impossible not to get excited about implementing his strategies.

Overall, The Thank You Economy is a must-read for anyone in the online business world. Whether you’re a small business owner, a marketing professional, or simply someone interested in learning about the power of gratitude in business, this book will leave you inspired and ready to take your online business to new heights.

Buy the book

Contagious Culture: Show Up, Set the Tone, and Intentionally Create an Organization that Thrives

by Anese Cavanaugh

Contagious Culture: Show Up, Set the Tone, and Intentionally Create an Organization that Thrives by Anese Cavanaugh is a game-changing book about cultivating a thriving organization and creating a contagious culture. Whether you’re a leader, a team member, or an entrepreneur, this book offers valuable insights and practical strategies to elevate your impact in the world of online business.

In this engaging read, Cavanaugh emphasizes the importance of showing up fully and authentically in every interaction, setting the tone for a positive and productive work environment. She encourages readers to bring their whole selves to work and create intentional connections with their colleagues and clients.

Using relatable anecdotes and real-life examples, Cavanaugh guides readers through the process of building a contagious culture that inspires and motivates others. She explores the power of intention and how it can shape the way we communicate, collaborate, and innovate in the online business world.

Contagious Culture is not just a book about online business; it’s a book about creating meaningful connections and fostering a sense of belonging in any organization. Cavanaugh’s practical tips and actionable advice make it easy for readers to implement positive changes and transform their workplace into a thriving and contagious environment.

Whether you’re looking to enhance your leadership skills, improve team dynamics, or create a more engaging online business, Contagious Culture is a must-read. It will challenge your assumptions, inspire your actions, and ultimately help you create a lasting impact in the world of online business.

Buy the book

The Personal MBA: Master the Art of Business

by Josh Kaufman

The Personal MBA: Master the Art of Business is a game-changing book for anyone seeking to gain a comprehensive understanding of the world of business. Written by Josh Kaufman, this book is not just another run-of-the-mill guide, but rather a powerful resource that will equip readers with the knowledge and skills needed to excel in the realm of online business.

As an online entrepreneur, you know that the digital world is constantly evolving. This book recognizes the importance of keeping up with the ever-changing landscape of online business and offers invaluable insights on how to navigate it successfully. Whether you are a seasoned professional or just starting out, this book serves as a compass, guiding you through the intricacies of the online business world.

The Personal MBA takes a refreshingly practical approach, distilling complex business concepts into easy-to-understand language. Kaufman covers a wide range of topics, from marketing and sales to finance and human resources, providing readers with a comprehensive understanding of the key principles that drive successful online businesses.

One of the standout features of this book is Kaufman’s ability to break down complex concepts into actionable steps. He provides practical advice and actionable strategies that can be immediately implemented in your online business. Whether it’s crafting a compelling value proposition or optimizing your marketing efforts, Kaufman offers practical tips that will help you take your online business to the next level.

If you are looking for a book that will empower you with the knowledge and skills needed to thrive in the dynamic world of online business, then The Personal MBA: Master the Art of Business is a must-read. Don’t miss out on this invaluable resource that will transform the way you approach your online business endeavors.

Buy the book

The $100 Startup

by Chris Guillebeau

The $100 Startup by Chris Guillebeau is an exciting and practical guide for anyone looking to embark on their own entrepreneurial journey in the digital age. This captivating book on online business is packed with real-life examples and inspiring stories of ordinary people who have turned their passions into profitable ventures.

Guillebeau takes a refreshing approach to entrepreneurship, emphasizing that you don’t need a massive budget or extensive resources to start a successful online business. In fact, he argues that all you need is a great idea, determination, and a hundred dollars (or less!) to get started.

Throughout the book, the author shares valuable insights and actionable tips on how to find your profitable niche, build an online presence, attract customers, and generate income. He also highlights the importance of focusing on creating value for others and finding innovative solutions to common problems.

What makes this book about online business particularly captivating is Guillebeau’s emphasis on freedom and lifestyle design. He encourages readers to create businesses that align with their personal values and allow them to live life on their own terms. This approach resonates with those seeking a more fulfilling and flexible way of earning a living.

Whether you’re a budding entrepreneur or simply curious about the world of online business, The $100 Startup is a must-read. It offers practical advice, inspiring stories, and a roadmap to help you turn your passion into profit.

Buy the book

The Conversion Code

by Chris Smith

The Conversion Code by Chris Smith is a game-changing book about the world of online business. This captivating read is packed with invaluable strategies and techniques to help you skyrocket your online business to new heights. Whether you’re a seasoned entrepreneur or just starting out, this book is a must-read for anyone looking to master the art of online business. With Smith’s expert guidance and insider knowledge, you’ll learn how to optimize your website, generate high-quality leads, and convert them into loyal customers. This groundbreaking online business book is your ticket to success in the digital age. Get ready to revolutionize your online business and achieve unprecedented growth!

Buy the book

The Art of Social Media

by Guy Kawasaki and Peg Fitzpatrick

The Art of Social Media is a captivating book on the world of online business. Written by Guy Kawasaki and Peg Fitzpatrick, this remarkable book takes readers on an exciting journey through the dynamic landscape of digital entrepreneurship.

Buy the book

The Ultimate Sales Machine

by Chet Holmes

The Ultimate Sales Machine by Chet Holmes is a game-changing book about online business that will revolutionize the way you approach sales and marketing. Whether you’re a seasoned entrepreneur or just starting out, this book is packed with invaluable insights and strategies to help you take your online business to the next level.

Holmes, a legendary sales expert, shares his proven techniques for driving sales, increasing productivity, and dominating your market. He emphasizes the importance of becoming an industry expert and positioning yourself as the go-to resource in your field. By implementing his strategies, you’ll not only attract more customers but also establish long-term relationships that will lead to repeat business and referrals.

One of the key takeaways from The Ultimate Sales Machine is the importance of having a systematic approach to sales and marketing. Holmes outlines a 12-step process that covers everything from time management and lead generation to follow-up and client retention. By following this blueprint, you’ll be able to streamline your operations and maximize your efficiency, ultimately leading to higher profits and a more successful online business.

Another standout feature of this book is Holmes’ emphasis on continuous learning and personal development. He stresses the importance of investing in your own growth and constantly honing your skills. From mastering the art of effective communication to developing a winning mindset, Holmes provides practical advice that can be applied to all aspects of your online business.

Overall, The Ultimate Sales Machine is a must-read book on online business. Holmes’ expertise and real-world examples make it a valuable resource for anyone looking to boost their sales and build a thriving online business. Whether you’re a sales professional, entrepreneur, or small business owner, this book will equip you with the tools and knowledge you need to achieve lasting success.

Buy the book

The Content Code

by Mark W. Schaefer

Are you ready to crack the code of online success? Look no further than Mark W. Schaefer’s intriguing and insightful book on the world of digital entrepreneurship.

The Content Code is not just another book about online business; it’s a game-changer, a roadmap to navigate the ever-changing landscape of the digital realm. Schaefer reveals the secrets to building a powerful online presence and connecting with your audience on a deeper level.

Within the pages of this online business book, you’ll discover innovative strategies to create and distribute content that captivates, engages, and ultimately drives results. Schaefer emphasizes the importance of understanding the psychology behind online sharing and provides practical tips on how to make your content go viral.

With authenticity and authority, Schaefer explores the power of social media, SEO, and influencer marketing, showing you how to leverage these tools to skyrocket your online business. He offers invaluable insights on building a loyal community, fostering relationships, and establishing your brand as a trusted source in the digital world.

Whether you’re a seasoned entrepreneur or just starting your online journey, The Content Code is your go-to guide for mastering the art of online business. It’s time to unlock the code and thrive in the competitive world of digital entrepreneurship.

Buy the book

The New Rules of Marketing and PR

by David Meerman Scott

Are you tired of outdated marketing strategies that just don’t work in today’s digital age? Look no further than The New Rules of Marketing and PR by David Meerman Scott, the ultimate guide to succeeding in the online business world.

This game-changing book about online business is a must-read for anyone looking to thrive in the modern marketing landscape. Scott breaks down the traditional rules of marketing and introduces a fresh approach that leverages the power of the internet and social media.

Forget about spending a fortune on traditional advertising or relying on outdated methods to reach your audience. Scott’s book on online business shows you how to create and share valuable content that attracts and engages customers. By providing relevant and useful information, you can establish yourself as an authority in your industry and build trust with your target audience.

With the rise of social media platforms, the rules of marketing have changed dramatically. Scott explains how to effectively utilize platforms like Facebook, Twitter, and YouTube to connect with your audience on a personal level. By embracing the power of social media, you can reach a wider audience and build a loyal customer base.

Whether you’re a small business owner, an entrepreneur, or a marketing professional, this online business book is a game-changer. Scott’s insights and strategies will revolutionize the way you approach marketing, helping you stand out in a crowded online marketplace.

So, if you’re ready to take your marketing efforts to the next level, grab a copy of The New Rules of Marketing and PR by David Meerman Scott. It’s time to embrace the new era of marketing and succeed in the online business world.