20 best books on how to start business – 2023 reading list & recommendations

Are you dreaming of starting your own business but don’t know where to begin? Look no further! We have compiled a list of the 20 best books on how to start a business that will equip you with the knowledge and skills you need to turn your entrepreneurial dreams into reality. From practical guides to inspirational stories, these books cover all aspects of starting and running a successful business. Whether you’re a seasoned entrepreneur or a first-time business owner, these how-to-start-business books are a must-read for anyone looking to make their mark in the business world.


The Lean Startup

by Eric Ries

The Lean Startup by Eric Ries is a game-changing book that provides entrepreneurs with a roadmap for success in today’s fast-paced business world. If you’re looking for a guidebook on how to start a business or a blueprint for launching your own venture, this is the book you’ve been waiting for.

Zero to One

by Peter Thiel

Zero to One by Peter Thiel is an electrifying book about the art of building a successful startup. Thiel, the co-founder of PayPal and an early investor in companies like Facebook and SpaceX, offers a fresh perspective on entrepreneurship that challenges conventional wisdom.

Unlike many other books about how to start a business, Zero to One explores the importance of creating something truly unique. Thiel argues that the path to success lies in creating a monopoly, rather than simply competing in existing markets. He encourages entrepreneurs to think big, take risks, and pursue breakthrough innovations that have the potential to change the world.

This book is not just a manual on how to start a business; it’s a manifesto for those who dare to dream, disrupt, and make a lasting impact. Thiel’s insights and contrarian ideas will inspire aspiring entrepreneurs and anyone interested in the future of innovation.

With its thought-provoking ideas and captivating storytelling, Zero to One is a must-read for anyone looking to embark on the thrilling journey of entrepreneurship. Whether you’re an aspiring founder or an established businessperson, this book will challenge your assumptions and ignite your entrepreneurial spirit.

The $100 Startup

by Chris Guillebeau

The $100 Startup by Chris Guillebeau is an incredibly inspiring and practical book on how to start a business with minimal resources. If you’ve ever dreamed of becoming your own boss or turning your passion into a profitable venture, this is the book for you. Guillebeau shares countless real-life examples of ordinary people who have built successful businesses from scratch, often with just a small investment of $100 or less. Through their stories, he provides valuable insights and actionable advice on how to identify your skills, find a profitable niche, create a simple business plan, and start making money. Whether you’re a seasoned entrepreneur or someone who’s never considered starting a business before, this book about how to start a business will show you that it’s possible to turn your dreams into reality without breaking the bank. So, grab a copy of The $100 Startup and get ready to embark on your own entrepreneurial journey!

Start with Why

by Simon Sinek

Start with Why by Simon Sinek is not just another book about how to start a business. It’s a game-changer, a mind-shifter, and a roadmap to success for anyone who wants to make a meaningful impact in their field.

This incredible book delves deep into the essence of why some companies and individuals succeed while others struggle. Sinek argues that the key to success lies in understanding and communicating your “Why” – the purpose, cause, or belief that drives you or your business.

Using captivating examples from successful leaders like Steve Jobs, Martin Luther King Jr., and the Wright brothers, Sinek illustrates how a clear and inspiring “Why” can create a loyal following, unstoppable momentum, and unparalleled success.

Throughout the book, Sinek provides practical advice on how to discover your own “Why” and how to effectively communicate it to others. He emphasizes the importance of authenticity, trust, and a long-term perspective in building a business or organization that stands the test of time.

So if you’re looking for more than just a run-of-the-mill “how to start a business” book, Start with Why is the perfect choice. It will challenge your thinking, ignite your passion, and empower you to create a business that truly matters.

The E-Myth Revisited

by Michael E. Gerber

The E-Myth Revisited by Michael E. Gerber is a game-changing book on how to start a business that will revolutionize the way you think about entrepreneurship. Gerber takes you on a captivating journey through the life of Sarah, a budding entrepreneur who dreams of owning her own bakery.

As the story unfolds, Gerber reveals the harsh reality that many small business owners face: they are not entrepreneurs, but rather technicians caught up in the day-to-day operations of their business. This book about how to start a business teaches you that simply having technical skill is not enough to succeed. Instead, Gerber introduces the concept of the “E-Myth”, the entrepreneurial myth that assumes entrepreneurs are born, not made.

Gerber argues that to truly succeed in business, you must work on your business, not just in it. He provides a step-by-step blueprint for transforming your business from a one-man show into a well-oiled machine. By implementing systems, processes, and organization, you can free yourself from the daily grind and focus on strategic growth.

Whether you are a budding entrepreneur or an experienced business owner looking for a fresh perspective, this how to start a business book is a must-read. Gerber’s engaging storytelling combined with his practical advice will empower you to break free from the entrepreneurial myth and build a business that thrives.

Crushing It!

by Gary Vaynerchuk

Crushing It! by Gary Vaynerchuk is a game-changing book for anyone looking to dive headfirst into the world of entrepreneurship. Forget about the typical ‘how to start a business’ guides that leave you feeling overwhelmed and confused. This book is the ultimate roadmap to success, providing invaluable insights and actionable strategies that will empower you to take control of your own destiny.

The 4-Hour Workweek

by Timothy Ferriss

The 4-Hour Workweek by Timothy Ferriss is a game-changing book on how to start a business and escape the traditional 9-5 grind. Ferriss shares his personal experiences and strategies for achieving a life of freedom and financial independence. This isn’t just another run-of-the-mill “how to start a business” book; it’s a blueprint for living life on your own terms.

The Art of Startup Fundraising

by Alejandro Cremades

The Art of Startup Fundraising by Alejandro Cremades is a must-read for anyone looking to embark on the exhilarating journey of starting their own business. This book is not your typical run-of-the-mill “how to start a business” guide; it is a comprehensive playbook that reveals the secrets and strategies behind successful fundraising.

With years of experience as an entrepreneur and investor, Cremades shares invaluable insights on how to navigate the complex world of startup funding. He breaks down the process into actionable steps, providing readers with a roadmap to securing the necessary capital to turn their ideas into reality.

Whether you are a first-time entrepreneur or a seasoned business professional, this book is packed with practical advice and real-world examples that will empower you to confidently navigate the fundraising landscape. From crafting a compelling pitch deck to identifying the right investors, Cremades leaves no stone unturned in his quest to demystify the art of startup fundraising.

What sets this book apart is Cremades’ ability to communicate complex concepts in a clear and engaging manner. He uses relatable anecdotes and case studies to illustrate key principles, making the content accessible and actionable. The Art of Startup Fundraising is a game-changer for anyone seeking to raise capital for their venture, providing them with the knowledge and confidence to attract investors and propel their business to new heights.

The Startup Owner’s Manual

by Steve Blank and Bob Dorf

The Startup Owner’s Manual is a game-changing book on how to start a business that will ignite your entrepreneurial spirit and guide you through the thrilling journey of building a successful startup.

With its innovative approach and practical insights, this book about how to start a business is a treasure trove of wisdom for aspiring entrepreneurs, seasoned startup founders, and anyone curious about the thrilling world of startups.

Written by renowned startup experts Steve Blank and Bob Dorf, this how to start a business book is like having two seasoned mentors by your side, sharing their invaluable experience and knowledge to help you navigate the complex and unpredictable landscape of entrepreneurship.

Unlike traditional business books, The Startup Owner’s Manual provides a hands-on, step-by-step guide that takes you through the entire startup process, from identifying and validating your idea to scaling and growing your business. With its comprehensive framework, you’ll learn how to develop a customer-centric approach, build a minimum viable product, and iterate based on customer feedback.

But what truly sets this book on how to start a business apart is its emphasis on the importance of getting out of the building and engaging with customers. Blank and Dorf believe that true learning and validation happen in the field, not in the office, and they provide you with the tools and techniques to effectively test and refine your business model.

Whether you’re a first-time entrepreneur or a seasoned business professional looking to launch a new venture, The Startup Owner’s Manual is the ultimate guide that will equip you with the knowledge, skills, and mindset to navigate the challenging waters of entrepreneurship and build a successful startup.

The Innovator’s Dilemma

by Clayton M. Christensen

The Innovator’s Dilemma by Clayton M. Christensen is not just another run-of-the-mill book on how to start a business. It is a game-changer, a trailblazer, and a disruptor in the world of entrepreneurship. This remarkable piece of literature dives deep into the essence of innovation, challenging conventional wisdom and shedding light on the very foundation of success.

Christensen explores the paradoxes that arise when established companies face disruptive technologies. He argues that these companies often fail not because they lack resources or expertise, but because they become too comfortable with their existing products and processes. They become trapped in their own success, blindsided by emerging technologies that threaten to disrupt their market dominance.

By analyzing various industries, such as disk drives, steel, and the mechanical excavator market, Christensen presents a compelling case for the need to embrace disruptive innovation. He illustrates how seemingly insignificant technologies can evolve and eventually overthrow established giants, leaving them struggling to survive in a new landscape.

What sets this book about how to start a business apart is its emphasis on strategic decision-making. Christensen provides practical advice on how companies can navigate the treacherous waters of disruptive innovation. He offers valuable insights on when to invest in new technologies, when to abandon old ones, and how to foster a culture of innovation within an organization.

The Innovator’s Dilemma challenges entrepreneurs and business leaders to question their assumptions, rethink their strategies, and embrace the uncertain journey of innovation. It serves as a wake-up call for those stuck in the comfort of their success, urging them to adapt or risk being left behind in the fast-paced world of business.

The Hard Thing About Hard Things

by Ben Horowitz

The Hard Thing About Hard Things is a captivating book on the trials and tribulations of entrepreneurship. Written by Ben Horowitz, a renowned Silicon Valley entrepreneur and venture capitalist, this book offers a unique perspective on the challenges faced by business leaders.

Unlike your typical ‘how to start a business’ book, The Hard Thing About Hard Things dives deep into the gritty reality of building and managing a company. Horowitz shares his personal experiences and candidly discusses the tough decisions and difficult situations he encountered throughout his career.

Through a collection of insightful anecdotes and practical advice, Horowitz provides valuable lessons on leadership, management, and problem-solving. He covers a wide range of topics, including overcoming adversity, managing challenging relationships, and navigating through tough times.

What sets this book apart is its raw and unfiltered approach. Horowitz doesn’t sugarcoat the realities of entrepreneurship; instead, he offers invaluable insights into the messy and unpredictable nature of running a business. He emphasizes the importance of taking risks, making tough decisions, and being adaptable in an ever-changing marketplace.

Whether you’re a seasoned entrepreneur, a startup founder, or simply someone aspiring to start their own business, The Hard Thing About Hard Things is a must-read. It will inspire you, challenge your preconceived notions, and arm you with practical wisdom to navigate the tumultuous journey of entrepreneurship.

Rework

by Jason Fried and David Heinemeier Hansson

Rework is a dynamic and unconventional guidebook for entrepreneurs, providing a refreshing alternative to traditional business advice. Written by Jason Fried and David Heinemeier Hansson, the co-founders of Basecamp, this innovative book about launching a business challenges the status quo and presents a new perspective on how to succeed in the fast-paced world of entrepreneurship.

The Personal MBA

by Josh Kaufman

The Personal MBA by Josh Kaufman is a game-changing book that serves as your compass on the journey of entrepreneurship. This book is not your typical “how to start a business” guide. It’s a treasure trove of knowledge that will empower you with the skills and mindset needed to thrive in the world of business.

The Entrepreneur Mind

by Kevin D. Johnson

The Entrepreneur Mind by Kevin D. Johnson is not just another book on how to start a business. It is a game-changer, a must-read for anyone with the burning desire to turn their dreams into reality. This book is a treasure trove of wisdom, insights, and practical advice for aspiring entrepreneurs.

The Startup Playbook

by David S. Kidder

The Startup Playbook by David S. Kidder is a game-changing treasure trove for anyone looking to embark on the exhilarating journey of entrepreneurship. This captivating book serves as a definitive guide, a roadmap, and a masterclass all rolled into one, offering invaluable insights and strategies for anyone seeking to launch their own venture.

With an impressive roster of successful entrepreneurs and industry experts, Kidder presents a compelling collection of stories, lessons, and practical advice that will inspire and empower budding entrepreneurs to take the leap and bring their bold ideas to life.

Unveiling the secrets of the startup world, this book about how to start a business dives deep into the minds of visionaries, revealing their triumphs, failures, and the crucial lessons they learned along the way. Kidder’s engaging storytelling style keeps readers hooked, effortlessly blending anecdotes with actionable steps to help navigate the unpredictable terrain of entrepreneurship.

Whether you’re a seasoned entrepreneur or a first-time business owner, this book on how to start a business holds the keys to unlocking your potential and propelling your venture to new heights. From crafting a compelling vision to building a winning team, from securing funding to conquering the market, The Startup Playbook provides the necessary tools and strategies to tackle the challenges that lie ahead.

Brimming with wisdom, inspiration, and a wealth of practical advice, this how to start a business book is a must-read for anyone with the audacity to pursue their dreams and create lasting impact in the world of business.

The Founder’s Dilemmas

by Noam Wasserman

The Founder’s Dilemmas by Noam Wasserman is a game-changing book for anyone embarking on the exhilarating journey of entrepreneurship. It’s not just another run-of-the-mill book about how to start a business; it’s a guide that delves deep into the complexities and challenges that founders face along the way.

This captivating book explores the myriad of decisions founders must make, emphasizing that the choices they make in the early stages can have profound impacts on the future success of their ventures. Wasserman’s research-driven approach provides invaluable insights into the delicate balance between passion and practicality, ambition and compromise.

Through real-life case studies and thought-provoking analysis, The Founder’s Dilemmas uncovers the dilemmas that plague entrepreneurs, from choosing co-founders to finding the right investors and managing conflicts. Wasserman’s expertise shines through as he dissects the trade-offs associated with these decisions, highlighting the potential pitfalls and offering practical strategies for navigating them.

Whether you’re a seasoned entrepreneur or just starting out, this book is a must-read. It’s not just a how-to-start-a-business book; it’s a roadmap for founders to navigate the treacherous waters of entrepreneurship with confidence and clarity. So, if you’re ready to embark on this thrilling journey, grab a copy of The Founder’s Dilemmas and equip yourself with the knowledge and wisdom to build a successful venture.

The Art of the Start 2.0

by Guy Kawasaki

The Art of the Start 2.0 is the ultimate guide for aspiring entrepreneurs looking to embark on their startup journey. This groundbreaking book by Guy Kawasaki provides a wealth of advice, strategies, and insights to help you navigate the challenging world of entrepreneurship.

Whether you’re a seasoned business professional or a first-time entrepreneur, this book is your compass for success. It serves as a roadmap, offering practical tips and step-by-step instructions on everything from creating a compelling pitch to securing funding, building a team, and marketing your product.

Forget about dry and boring business textbooks – The Art of the Start 2.0 is a refreshing and engaging read. Kawasaki’s writing style is conversational, witty, and filled with personal anecdotes that will keep you entertained while learning invaluable lessons.

With its emphasis on action-oriented advice, this book is not just a theoretical guide. It provides you with actionable insights that you can implement immediately to jumpstart your business. Kawasaki’s advice is backed by his years of experience as a successful entrepreneur and venture capitalist, making this book a trusted resource for anyone looking to turn their startup dreams into reality.

So if you’re searching for a book on how to start a business that goes beyond the basics, The Art of the Start 2.0 is the perfect choice. Its comprehensive approach and practical wisdom will empower you to overcome obstacles, seize opportunities, and ultimately achieve your entrepreneurial goals.

The 10X Rule

by Grant Cardone

The 10X Rule by Grant Cardone is not just another book on how to start a business. It is a game-changer, a powerhouse that will shift your mindset and propel you towards unmatched success. This book is not about mere entrepreneurship; it is an extraordinary guide that will revolutionize the way you approach your goals, your work, and your life.

The Business Model Navigator

by Oliver Gassmann, Karolin Frankenberger, and Michaela Csik

The Business Model Navigator is a game-changing book on how to kickstart your entrepreneurial journey. This captivating guide, written by Oliver Gassmann, Karolin Frankenberger, and Michaela Csik, provides a comprehensive roadmap for aspiring business owners, offering a treasure trove of insights and practical tools.

Within the pages of this pioneering book, you’ll discover a wealth of innovative business models and strategies, each carefully curated to help you navigate the ever-changing landscape of entrepreneurship. Whether you’re a seasoned entrepreneur or a novice ready to take the leap, this book is your ultimate companion.

Forget the traditional, stagnant approaches to starting a business – The Business Model Navigator empowers you to think outside the box and embrace new possibilities. With its rich collection of case studies, real-world examples, and actionable advice, this book becomes your secret weapon in building a successful and thriving business.

So, if you’re searching for a game plan, a roadmap, or a blueprint to embark on your entrepreneurial adventure, look no further. The Business Model Navigator is your go-to resource, your trusted guide, and your key to unlocking the doors of entrepreneurial success.

The Startup Way

by Eric Ries

The Startup Way by Eric Ries is a game-changing book on how to start a business that takes you on an exhilarating journey through the world of startups and entrepreneurship. With a fresh perspective and cutting-edge insights, Ries presents a blueprint for success that goes beyond conventional wisdom.

In this engaging book about how to start a business, Ries introduces a revolutionary approach to building and scaling companies, known as “the startup way.” He challenges traditional methods and encourages organizations of all sizes to embrace the mindset and practices of startups to drive innovation and growth.

Ries’s practical strategies and real-life examples demonstrate how to effectively navigate the chaotic and uncertain waters of entrepreneurship. By focusing on experimentation, validated learning, and continuous improvement, he shows you how to transform your business into a thriving startup, regardless of its size or industry.

Whether you’re a budding entrepreneur, a seasoned executive, or simply curious about the world of startups, this how to start a business book is a must-read. It will inspire you to think differently, challenge the status quo, and unleash the true potential of your organization.

Conclusion

Starting a business can be an overwhelming task, but with the right guidance, you can set yourself up for success. These 20 best books about how to start a business provide invaluable insights, strategies, and advice from experts who have been through it all. From creating a solid business plan to mastering the art of negotiation, these books cover every aspect you need to know to thrive in the business world. Whether you’re a budding entrepreneur or an experienced business owner looking to take your venture to the next level, these books are essential additions to your reading list. So, grab a cup of coffee, find a cozy spot, and dive into these insightful reads that will equip you with the tools and knowledge to start and grow your business.