20 best books on behavioral psychology – 2023 reading list & recommendations

Are you fascinated by the inner workings of the human mind? Do you find yourself pondering why we behave the way we do? If so, then you’re in luck! In this article, we have compiled a list of the 20 best books on behavioral psychology that will take you on a captivating journey into the depths of human behavior. From influential classics to groundbreaking modern works, these books offer invaluable insights into the fascinating world of behavioral psychology. So, whether you’re a psychology enthusiast or simply curious about human nature, these behavioral psychology books are a must-read!


Thinking, Fast and Slow

by Daniel Kahneman

Thinking, Fast and Slow by Daniel Kahneman is a captivating book on behavioral psychology that delves into the fascinating complexities of the human mind. With his extensive research and expertise, Kahneman takes readers on a journey through the two systems of thinking that govern our decisions and judgments.

In this enthralling book about behavioral psychology, Kahneman introduces us to System 1, our fast and intuitive mode of thinking that operates effortlessly and unconsciously. He then contrasts this with System 2, our slow and deliberate mode of thinking that requires effort and concentration. Through numerous experiments and real-life examples, Kahneman uncovers the biases and pitfalls that arise from our reliance on these two systems.

Throughout this behavioral psychology book, Kahneman challenges our assumptions about rationality and reveals the numerous cognitive biases that influence our everyday decisions. From the impact of framing effects to the power of heuristics, he illuminates the intricate workings of the human mind and provides valuable insights into why we often make irrational choices.

With his engaging storytelling style and thought-provoking anecdotes, Kahneman effortlessly captivates readers, making complex concepts in behavioral psychology accessible and relatable. Whether you are a psychology enthusiast or simply curious about the inner workings of the mind, this book is a must-read that will leave you questioning your own thinking patterns and biases.

Influence: The Psychology of Persuasion

by Robert Cialdini

Influence: The Psychology of Persuasion by Robert Cialdini is a captivating book on the intricacies of human behavior and the art of persuasion. This eye-opening masterpiece delves deep into the realm of behavioral psychology, exploring the fascinating techniques that can influence and shape our decisions.

Predictably Irrational

by Dan Ariely

Predictably Irrational: A Fascinating Exploration of Human Behavior

If you’ve ever wondered why people make seemingly irrational decisions, Dan Ariely’s Predictably Irrational is the must-read book on behavioral psychology that will quench your curiosity. In this captivating and eye-opening journey, Ariely delves into the depths of human behavior, revealing the hidden forces that drive our decision-making processes.

Forget everything you thought you knew about logic and rationality. This book about behavioral psychology will challenge your preconceptions and leave you questioning the very foundations of how we make choices. Ariely skillfully navigates through a myriad of experiments and real-life examples to demonstrate that our actions often defy traditional economic theories.

With a blend of wit, charm, and brilliant storytelling, Ariely takes us on a rollercoaster ride through the quirks of our minds. From our inability to resist temptation to our tendency to be influenced by irrelevant factors, he uncovers the fascinating and sometimes amusing ways in which our decisions are shaped by our irrational tendencies.

Prepare to have your mind blown as Ariely exposes the predictable patterns behind our irrational behavior. Whether it’s explaining why we overvalue freebies, why we procrastinate, or why we are drawn to certain products, this behavioral psychology book uncovers the underlying mechanisms that govern our choices.

So, if you’re ready to embark on a journey of self-discovery and gain a deeper understanding of the forces that drive human behavior, Predictably Irrational is the perfect companion. Get ready to have your beliefs challenged, your assumptions shattered, and your perspective forever altered. Buckle up, because this captivating exploration of behavioral psychology will take you on a wild ride into the fascinating world of the irrational mind.

Nudge: Improving Decisions About Health, Wealth, and Happiness

by Richard H. Thaler and Cass R. Sunstein

‘Nudge: Improving Decisions About Health, Wealth, and Happiness’ is an incredibly insightful and thought-provoking book on behavioral psychology. Written by Richard H. Thaler and Cass R. Sunstein, this book dives deep into the fascinating world of how our decisions are influenced and how we can make better choices.

The Power of Habit

by Charles Duhigg

The Power of Habit by Charles Duhigg is a captivating book on the fascinating realm of behavioral psychology. Duhigg explores the intricate patterns that shape our everyday lives and uncovers the key to transforming our habits for the better. In this enlightening read, he delves into the science behind habit formation, explaining how our brains are wired to create and sustain routines. Through compelling stories and cutting-edge research, Duhigg reveals the power of habits in various aspects of our lives, from personal success to organizational excellence. Whether you’re seeking to break bad habits or cultivate new ones, this behavioral psychology book offers invaluable insights and practical strategies to help you unlock the potential for positive change.

Blink: The Power of Thinking Without Thinking

by Malcolm Gladwell

Blink: The Power of Thinking Without Thinking by Malcolm Gladwell is a captivating book on the fascinating world of cognitive psychology. In this thought-provoking masterpiece, Gladwell delves into the realm of human intuition and explores the astonishing power of our subconscious mind.

This remarkable behavioral psychology book takes readers on an exhilarating journey through various real-life stories and scientific studies that shed light on the unconscious decisions we make in the blink of an eye. Gladwell skillfully uncovers the hidden dynamics behind split-second judgments and demonstrates how they can often be surprisingly accurate, even more reliable than a well-thought-out analysis.

Through vivid storytelling and insightful analysis, Gladwell reveals the intricate workings of our minds and how our brains possess an extraordinary ability to process vast amounts of information in a fraction of a second. He unveils the concept of “thin-slicing,” the art of making quick judgments based on limited information, and shows how this innate ability can lead to both remarkable success and disastrous mistakes.

Moreover, Blink challenges conventional wisdom and invites readers to question the reliability of our conscious thought processes. It explores the notion that sometimes, less thinking can actually lead to better decisions. By exploring topics such as facial expressions, speed-dating, and art authentication, Gladwell uncovers the mysteries of intuition and offers valuable insights into how we can harness the power of our subconscious mind in our everyday lives.

With its engaging anecdotes, thought-provoking concepts, and the author’s signature storytelling style, Blink is a must-read for anyone intrigued by the intricacies of human behavior. This captivating exploration of the power of thinking without thinking will leave readers with a newfound appreciation for the hidden depths of their own minds.

The Tipping Point: How Little Things Can Make a Big Difference

by Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell is a captivating book on behavioral psychology that delves into the fascinating world of human behavior and the small changes that can have a monumental impact.

Gladwell, a renowned author and journalist, takes readers on a thought-provoking journey through various case studies and real-life examples to explore the concept of the tipping point. He defines the tipping point as that magical moment when an idea, trend, or behavior crosses a threshold and spreads like wildfire.

In this book about behavioral psychology, Gladwell explores the three key elements that contribute to the tipping point: the Law of the Few, the Stickiness Factor, and the Power of Context. He argues that certain individuals, known as connectors, mavens, and salespeople, possess a unique ability to influence and spread ideas. These individuals, when combined with a compelling message that captures people’s attention (the Stickiness Factor) and a favorable environment (the Power of Context), can create a tipping point that sparks massive change.

Gladwell uses a wide range of captivating examples to illustrate his ideas, such as the sudden popularity of Hush Puppies shoes in the 1990s and the dramatic decline in crime rates in New York City. Through these stories, he demonstrates that even the smallest, seemingly insignificant factors can have a profound impact on human behavior.

This behavioral psychology book is not only highly informative but also engaging and thought-provoking. Gladwell’s storytelling skills and ability to dissect complex concepts make it a compelling read for anyone interested in understanding the dynamics of human behavior and the forces that drive social change.

So if you’re looking to gain insights into the intricate workings of human behavior and discover how little things can make a big difference, The Tipping Point is a must-read!

The Undoing Project: A Friendship That Changed Our Minds

by Michael Lewis

The Undoing Project: A Friendship That Changed Our Minds by Michael Lewis is an enthralling book on behavioral psychology that delves into the extraordinary partnership between two brilliant Israeli psychologists, Daniel Kahneman and Amos Tversky. Lewis takes us on a captivating journey, exploring their groundbreaking research and the profound impact it had on our understanding of human decision-making. This captivating book about behavioral psychology explores the minds of these two extraordinary individuals and their quest to unravel the mysteries of human behavior.

The Paradox of Choice: Why More Is Less

by Barry Schwartz

The Paradox of Choice: Why More Is Less by Barry Schwartz is a fascinating book on behavioral psychology that delves into the impact of having too many choices in our lives. In a world where we are constantly bombarded with options, Schwartz argues that having an abundance of choices actually leads to dissatisfaction and unhappiness.

This thought-provoking book about behavioral psychology explores how the abundance of choices affects our decision-making processes, our overall well-being, and our ability to find true satisfaction. Schwartz argues that while having choices can be empowering, it can also be overwhelming, leading to decision paralysis and regret.

By analyzing research from various fields, including psychology, economics, and sociology, Schwartz presents a compelling case for the idea that less is often more. He suggests that instead of striving for unlimited options, we should focus on finding the choices that truly matter to us and embrace the concept of “good enough.”

This behavioral psychology book challenges traditional notions of consumerism and offers practical advice on how to navigate the overwhelming number of choices we face on a daily basis. It encourages readers to reevaluate their priorities, simplify their lives, and find greater satisfaction by focusing on quality rather than quantity.

Whether you’re intrigued by the field of behavioral psychology or simply curious about the impact of choices on our lives, The Paradox of Choice is a thought-provoking read that will make you question the value of having endless options. Prepare to have your perspective challenged and gain a deeper understanding of how choices shape our happiness and well-being.

Emotional Intelligence: Why It Can Matter More Than IQ

by Daniel Goleman

Emotional Intelligence: Why It Can Matter More Than IQ by Daniel Goleman is not just your average book on behavioral psychology. It is a groundbreaking exploration of the power of emotions and their impact on our personal and professional lives.

Goleman delves into the concept of emotional intelligence, which refers to the ability to recognize, understand, and manage our own emotions, as well as the emotions of others. He argues that emotional intelligence is a greater predictor of success than traditional measures of intelligence, such as IQ.

Through engaging storytelling and scientific research, Goleman presents a compelling case for the importance of emotional intelligence. He explores how emotional intelligence affects our relationships, decision-making abilities, and overall well-being. Goleman offers practical strategies for developing emotional intelligence and enhancing our emotional well-being.

This behavioral psychology book not only challenges our conventional understanding of intelligence but also provides a roadmap for personal growth and success. Whether you are a student, professional, or simply someone interested in understanding human behavior, Emotional Intelligence is a must-read.

The Art of Thinking Clearly

by Rolf Dobelli

The Art of Thinking Clearly by Rolf Dobelli is a captivating book about the fascinating world of behavioral psychology. In this eye-opening masterpiece, Dobelli takes readers on a journey through the intricacies of our thought processes, exposing the common cognitive biases and logical fallacies that often cloud our judgment.

Sway: The Irresistible Pull of Irrational Behavior

by Ori Brafman and Rom Brafman

Sway: The Irresistible Pull of Irrational Behavior is a captivating book on the mysterious forces behind our irrational decision-making. Written by Ori Brafman and Rom Brafman, this thought-provoking piece dives deep into the realm of behavioral psychology, uncovering the hidden influences that sway our choices and actions.

The Social Animal: The Hidden Sources of Love, Character, and Achievement

by David Brooks

The Social Animal: The Hidden Sources of Love, Character, and Achievement

The Social Animal: The Hidden Sources of Love, Character, and Achievement

Are you curious about the intricate workings of the human mind and how it shapes our behavior? If so, then The Social Animal: The Hidden Sources of Love, Character, and Achievement by David Brooks is the book you’ve been waiting for!

This captivating masterpiece delves deep into the fascinating realm of behavioral psychology, unraveling the hidden sources that drive our love, character, and achievement. Through vivid storytelling and thought-provoking insights, Brooks takes us on a captivating journey through the human psyche, enlightening us about the complex interplay between our conscious and unconscious minds.

By exploring the lives of two fictional characters, Harold and Erica, Brooks skillfully weaves together scientific research, captivating anecdotes, and philosophical reflections to provide a comprehensive understanding of human behavior. This unique approach immerses readers in the lives of these characters, allowing us to witness how their upbringing, relationships, and experiences shape their decisions and ultimately determine their destinies.

In this book about behavioral psychology, Brooks challenges conventional wisdom and offers fresh perspectives on topics such as love, happiness, morality, and success. Drawing on a wide range of disciplines, from neuroscience to social science, he paints a holistic picture of the myriad factors that influence our behavior, often without our conscious awareness.

Prepare to have your mind expanded as you delve into the depths of the human condition. With its engaging narrative and profound insights, The Social Animal is not just a behavioral psychology book; it is an exploration of what it means to be human. Whether you’re a psychology enthusiast or simply curious about the forces that shape our lives, this book is sure to leave a lasting impact.

The Willpower Instinct: How Self-Control Works, Why It Matters, and What You Can Do to Get More of It

by Kelly McGonigal

The Willpower Instinct is a captivating book on behavioral psychology that delves into the fascinating world of self-control. Written by Kelly McGonigal, a renowned psychologist, this book provides a comprehensive overview of how self-control works, why it is crucial, and most importantly, how we can cultivate more of it.

With a refreshing and engaging writing style, McGonigal takes readers on a journey through the inner workings of the human brain, exploring the various factors that influence our ability to resist temptation and make better choices. She skillfully combines scientific research, real-life examples, and practical exercises to provide a well-rounded understanding of the subject.

Throughout the book, McGonigal challenges common misconceptions about willpower, debunking the idea that it is a finite resource that inevitably depletes over time. Instead, she reveals that self-control is a skill that can be strengthened and improved through specific strategies and techniques.

One of the standout features of this book is its emphasis on compassion and self-forgiveness. McGonigal acknowledges that we are all prone to making mistakes and succumbing to temptation, but she also highlights the power of learning from these experiences and bouncing back stronger.

Whether you struggle with procrastination, overeating, or any other form of self-control challenge, this book offers practical advice and actionable steps to help you overcome these obstacles. By the end of The Willpower Instinct, you’ll not only have a deeper understanding of your own behavior but also a toolkit of strategies to enhance your self-control and achieve your goals.

The Righteous Mind: Why Good People Are Divided by Politics and Religion

by Jonathan Haidt

The Righteous Mind: Why Good People Are Divided by Politics and Religion by Jonathan Haidt is a fascinating exploration into the depths of the human mind and the intriguing ways in which it shapes our political and religious beliefs. This captivating book on behavioral psychology delves into the core foundations of our moral intuitions, revealing how our evolutionary past and cultural upbringing play crucial roles in shaping our worldview.

Stumbling on Happiness

by Daniel Gilbert

Stumbling on Happiness is a captivating book on the fascinating field of behavioral psychology. Written by the renowned psychologist Daniel Gilbert, this thought-provoking masterpiece takes readers on a journey through the complexities of human happiness and our ability to predict it.

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

by Dan Ariely

Are you ready to delve into the fascinating world of human behavior and uncover the unexpected benefits of defying logic? Look no further than The Upside of Irrationality, a captivating book on behavioral psychology written by the renowned Dan Ariely.

In this thought-provoking and engaging book about behavioral psychology, Ariely invites us to challenge our assumptions about rationality and explore the irrational side of our decision-making processes. Drawing from a myriad of experiments and real-life examples, he reveals how our irrational behaviors can often lead to positive outcomes, both in the workplace and in our personal lives.

Ariely takes us on a journey through various aspects of human behavior, from the power of emotions in decision-making to the influence of social norms on our actions. He dissects common misconceptions and biases, shedding light on why we make seemingly irrational choices and how we can harness these tendencies for our benefit.

With his signature blend of wit and expertise, Ariely shares eye-opening insights into topics such as the paradoxical effects of rewards and punishments, the value of trust and honesty, and the importance of understanding our own limitations. Throughout the book, he challenges conventional wisdom and encourages us to question our assumptions, paving the way for personal growth and improved decision-making.

Whether you’re a psychology enthusiast, a business professional, or simply curious about the intricacies of human behavior, this behavioral psychology book promises to captivate and enlighten you. Prepare to unlock the upside of irrationality and discover the unexpected benefits that lie beyond logic!

The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom

by Jonathan Haidt

The Happiness Hypothesis is a captivating book on behavioral psychology that delves into the age-old quest for happiness. In this thought-provoking masterpiece, Jonathan Haidt explores the wisdom of ancient cultures and philosophies, drawing parallels to modern science and psychology.

Through a fascinating combination of scientific research, philosophical insights, and personal anecdotes, Haidt takes readers on a journey to uncover the secrets of lasting happiness. He examines the concepts of virtue, love, and fulfillment, shedding light on how they have been understood and pursued throughout history.

This behavioral psychology book challenges conventional wisdom and offers a fresh perspective on the human condition. Haidt’s exploration of our innate desires, social connections, and the power of our minds to shape our experiences is both enlightening and empowering.

With its engaging storytelling and thought-provoking analysis, The Happiness Hypothesis is a must-read for anyone seeking a deeper understanding of human happiness. This book about behavioral psychology offers valuable insights and practical wisdom that can be applied to our own lives, helping us navigate the complexities and challenges of the modern world.

Whether you are a psychology enthusiast, a seeker of self-improvement, or simply curious about the mysteries of happiness, The Happiness Hypothesis is a book that will leave you pondering the profound truths it uncovers.

The Marshmallow Test: Mastering Self-Control

by Walter Mischel

The Marshmallow Test: Mastering Self-Control by Walter Mischel is a fascinating book on behavioral psychology that delves into the power of self-control and its impact on our lives. Mischel, a renowned psychologist, presents his groundbreaking research conducted in the 1960s, known as the Marshmallow Test, which continues to shape our understanding of human behavior.

The Interpretation of Dreams

by Sigmund Freud

The Interpretation of Dreams by Sigmund Freud is a groundbreaking book on behavioral psychology that will take you on a mesmerizing journey into the hidden depths of the human mind. In this captivating and thought-provoking masterpiece, Freud explores the complex world of dreams and unveils their true meaning, offering a fascinating insight into the unconscious desires, fears, and motivations that shape our everyday lives.

This remarkable book about behavioral psychology delves into the realm of dreams, revealing how they can be interpreted as symbolic representations of our deepest desires and fears. Freud argues that dreams are not merely random images that occur during sleep, but instead serve as a window into our unconscious mind, providing clues about our repressed thoughts and emotions.

Throughout this engrossing behavioral psychology book, Freud presents numerous case studies and analyses, drawing on his extensive experience as a psychoanalyst to shed light on the intricate and enigmatic nature of dreams. He explores topics such as dream symbolism, the role of the unconscious, and the connection between dreams and childhood experiences, offering a comprehensive examination of the human psyche.

By delving into the depths of our dreams, Freud challenges conventional notions of consciousness and unveils a wealth of insight into the human condition. The Interpretation of Dreams is not only a groundbreaking work in the field of psychology, but also a captivating journey of self-discovery that will leave you pondering the mysteries of the mind long after you turn the final page.

Conclusion

In conclusion, these 20 books about behavioral psychology offer a fascinating and insightful exploration into the complexities of human behavior. Whether you are a psychology enthusiast, a student, or simply curious about the inner workings of the mind, these books provide a wealth of knowledge and practical advice. From classics like “Influence” and “Thinking, Fast and Slow” to lesser-known gems like “The Power of Habit” and “Nudge,” there is something for everyone in this comprehensive collection. So, grab a book, delve into the world of behavioral psychology, and unlock the secrets of what makes us tick.