20 best books on behavior – 2023 reading list & recommendations

Are you fascinated by the intricacies of human behavior? Do you find yourself constantly seeking answers to why people act the way they do? Look no further than this curated list of the 20 best books about behavior. Whether you’re a psychology enthusiast, a student of human nature, or simply curious about the complexities of the human mind, these books will provide you with valuable insights and a deeper understanding of the world around you. From classics to contemporary works, these behavior books are sure to leave you enlightened and inspired.


The Power of Habit

by Charles Duhigg

The Power of Habit by Charles Duhigg is a fascinating book about the intricacies of human behavior. It delves deep into the science behind why we do what we do and how we can change our habits for the better.

Influence: The Psychology of Persuasion

by Robert Cialdini

If you’re fascinated by the intricacies of human behavior, then you won’t want to miss out on “Influence: The Psychology of Persuasion” by Robert Cialdini. This captivating book about behavior takes you on a journey into the science behind why people say “yes” to certain requests, and how you can apply these principles in your own life.

Thinking, Fast and Slow

by Daniel Kahneman

Thinking, Fast and Slow by Daniel Kahneman is a captivating book on the intricacies of the human mind. This thought-provoking masterpiece delves into the fascinating world of cognition and decision-making, making it an absolute must-read for anyone intrigued by the workings of the human brain.

Blink: The Power of Thinking Without Thinking

by Malcolm Gladwell

Blink: The Power of Thinking Without Thinking by Malcolm Gladwell is a fascinating book on behavior that explores the power of intuition and rapid decision-making. In this thought-provoking read, Gladwell takes us on a journey through the world of unconscious thinking, showing us how our snap judgments and gut feelings can often be just as accurate, if not more so, than our conscious decision-making processes.

Predictably Irrational

by Dan Ariely

Predictably Irrational is a captivating book on human behavior written by the renowned behavioral economist, Dan Ariely. In this groundbreaking work, Ariely explores the fascinating world of human decision-making and reveals the surprising ways in which we often act irrationally, going against our own best interests.

This thought-provoking book about behavior delves into the complexities of our minds, shedding light on the hidden forces that shape our choices and actions. Ariely presents a compelling case that our behavior is not always as rational as we believe, and that our decisions are often influenced by a myriad of unconscious biases and social pressures.

Through a series of engaging experiments, anecdotes, and real-life examples, Ariely challenges conventional wisdom and exposes the flaws in traditional economic theories that assume people always act rationally. He explores a wide range of topics, from the hidden motivations behind our purchasing decisions to the irrationality of our romantic pursuits, shedding light on the quirks and idiosyncrasies that make us undeniably human.

With his witty and accessible writing style, Ariely effortlessly navigates the complexities of human behavior, making this behavior book a captivating read for anyone curious about the mysteries of the human mind. Whether you’re a psychology enthusiast, a business professional, or simply someone interested in understanding the intricacies of human behavior, Predictably Irrational is a must-read that will challenge your assumptions and leave you with a deeper understanding of why we do what we do.

Nudge: Improving Decisions About Health, Wealth, and Happiness

by Richard H. Thaler and Cass R. Sunstein

‘Nudge: Improving Decisions About Health, Wealth, and Happiness’ is a captivating book about the fascinating field of behavioral economics. Written by Richard H. Thaler, a Nobel laureate in economics, and Cass R. Sunstein, a renowned legal scholar, this book explores the power of small nudges in shaping our choices and behaviors.

With a perfect blend of psychology, economics, and real-life examples, ‘Nudge’ takes readers on an eye-opening journey into the hidden forces that influence our decision-making processes. It reveals how our choices are not always rational, but rather heavily influenced by the way options are presented to us.

This behavior book introduces the concept of nudges, which are small changes in the environment that can steer individuals towards making better choices without restricting their freedom. Thaler and Sunstein demonstrate how simple alterations in the way information is framed or presented can have a profound impact on our decisions related to health, wealth, and happiness.

From encouraging people to save more for retirement to promoting healthier eating habits, ‘Nudge’ provides practical strategies for designing policies, organizations, and systems that align with human behavior. It argues that by understanding how people think and make decisions, we can create a world that makes it easier for individuals to achieve their goals.

Whether you are interested in psychology, economics, or simply want to gain a deeper understanding of human behavior, ‘Nudge’ is a must-read. This thought-provoking book will challenge the way you think about decision-making and empower you to make better choices in all aspects of your life.

The Tipping Point: How Little Things Can Make a Big Difference

by Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell is a fascinating book on human behavior that explores the concept of how small changes can have a massive impact. With his signature storytelling style, Gladwell delves into the idea that certain phenomena, trends, and behaviors reach a tipping point, where they suddenly spread like wildfire and have a profound influence on society.

In this book about behavior, Gladwell introduces the reader to the Three Rules of Epidemics: the Law of the Few, the Stickiness Factor, and the Power of Context. He explains how these rules play a crucial role in determining whether an idea, product, or trend will become a viral sensation or fizzle out.

The Law of the Few suggests that a select group of individuals, known as connectors, mavens, and salesmen, have the power to spread ideas and influence others. Gladwell provides captivating examples of these individuals throughout history, such as Paul Revere during the American Revolution, to illustrate the impact they can have on shaping society.

The Stickiness Factor refers to the quality that makes a message or idea memorable and causes it to “stick” in people’s minds. Gladwell explores the concept of what makes certain stories, products, or social movements so compelling and effective, using examples like the Sesame Street TV show and the “Blue’s Clues” children’s program.

The Power of Context focuses on the environment and circumstances in which a behavior occurs. Gladwell argues that small changes in the environment can lead to significant shifts in behavior. He illustrates this point with intriguing case studies, such as the dramatic decrease in crime rates in New York City during the 1990s.

Overall, The Tipping Point is a thought-provoking and engaging behavior book that challenges our understanding of how trends and ideas spread. With its compelling anecdotes and insightful analysis, Gladwell offers readers a fresh perspective on the power of small changes and the potential they hold to make a big difference in society.

Sapiens: A Brief History of Humankind

by Yuval Noah Harari

Sapiens: A Brief History of Humankind by Yuval Noah Harari is not your typical book on behavior. It is a mesmerizing journey through time that explores the captivating story of our species, Homo sapiens.

This extraordinary behavior book takes us back to the very origins of humankind, unraveling the mysteries of our evolution, cognitive revolution, and the rise of civilizations. Harari skillfully weaves together anthropology, history, and biology to paint a vivid picture of how we became the dominant species on Earth.

From our humble beginnings as insignificant primates to our present-day global domination, Harari delves deep into the intricacies of human behavior. He explores how our ability to cooperate and believe in shared myths has shaped our societies, cultures, and even our belief systems.

But Sapiens is not just a book about behavior. It is a thought-provoking exploration of what it means to be human. Harari challenges our deeply ingrained assumptions and forces us to question the foundations of our modern world. He confronts us with uncomfortable truths about our treatment of other species, our impact on the environment, and the future of our own species.

With his engaging writing style and unique perspective, Harari takes us on a journey that transcends time and space. He forces us to confront our own behavior as individuals and as a collective, prompting us to reflect on the choices we make and the direction we are heading in.

If you’re searching for a behavior book that will challenge your understanding of the human experience and leave you pondering the profound questions of our existence, Sapiens is the perfect choice. Prepare to be captivated, enlightened, and perhaps even transformed by this extraordinary exploration of our shared history.

Emotional Intelligence: Why It Can Matter More Than IQ

by Daniel Goleman

Emotional intelligence is a fascinating concept that has gained significant attention in recent years. It refers to the ability to recognize, understand, and manage our own emotions, as well as the emotions of others. In his groundbreaking book on behavior, “Emotional Intelligence: Why It Can Matter More Than IQ,” Daniel Goleman delves into the importance of emotional intelligence in our personal and professional lives.

Goleman argues that while IQ may be a reliable predictor of academic success, emotional intelligence is what truly sets individuals apart in terms of their overall well-being and success in life. This behavior book explores how emotional intelligence affects various aspects of our lives, including our relationships, work performance, and even physical health.

By delving into fascinating case studies and scientific research, Goleman demonstrates how individuals with high emotional intelligence are better equipped to handle the challenges of life, navigate social interactions, and make sound decisions. He also provides practical strategies for improving emotional intelligence, such as developing self-awareness, empathy, and effective communication skills.

What makes this book about behavior so compelling is Goleman’s ability to present complex psychological concepts in a relatable and accessible manner. He combines scientific insights with real-life examples, making it easy for readers to understand and apply the principles of emotional intelligence in their own lives.

“Emotional Intelligence: Why It Can Matter More Than IQ” is a must-read for anyone interested in understanding human behavior and unlocking their full potential. Whether you are a student, professional, or simply someone who wants to enhance their interpersonal skills, this behavior book offers valuable insights that can transform the way you navigate the world.

The Art of Thinking Clearly

by Rolf Dobelli

The Art of Thinking Clearly by Rolf Dobelli is not just another book about behavior, it’s a masterful guide to uncovering the hidden biases and pitfalls that cloud our judgment every day. This captivating behavior book reveals the numerous cognitive errors we all make, from the confirmation bias that leads us to seek out information that confirms our preconceptions, to the sunk cost fallacy that makes us hold on to failing investments.

The Paradox of Choice: Why More Is Less

by Barry Schwartz

The Paradox of Choice: Why More Is Less by Barry Schwartz is a fascinating book that delves into the intricate workings of human decision-making. If you’re someone who has ever found themselves overwhelmed by the countless options available in today’s world, then this behavior book is a must-read.

Schwartz explores the paradoxical nature of choice, revealing how having an abundance of options can actually lead to dissatisfaction and even paralysis. He argues that while we may believe that more choices offer greater freedom and happiness, in reality, they often leave us feeling overwhelmed, anxious, and ultimately less satisfied with the choices we make.

Through a combination of insightful research and thought-provoking anecdotes, Schwartz explains why too much choice can be detrimental to our well-being. He explores how our modern consumer culture, with its emphasis on variety and individualism, has contributed to this paradox of choice.

By the end of this thought-provoking book, you’ll come away with a new understanding of the psychology behind decision-making and a fresh perspective on how to navigate the overwhelming array of choices that confront us every day. Whether you’re interested in psychology, sociology, or simply want to gain a deeper insight into human behavior, The Paradox of Choice is a book that will leave you pondering the impact of choice on our lives.

The Social Animal: The Hidden Sources of Love, Character, and Achievement

by David Brooks

The Social Animal: The Hidden Sources of Love, Character, and Achievement by David Brooks is a captivating book on behavior that delves into the depths of what shapes our actions, relationships, and overall lives. With a mix of captivating storytelling and insightful research, Brooks takes readers on a journey to uncover the hidden forces that drive human behavior.

Unlike any other book about behavior, The Social Animal explores the complex interplay between our conscious and unconscious minds, shedding light on the deeper motivations and influences that guide our choices. Brooks weaves together the lives of two fictional characters, Harold and Erica, using their experiences as a lens to examine the science of human behavior and the various factors that shape our lives.

This behavior book challenges conventional wisdom and offers a fresh perspective on what truly drives us. It explores the power of emotions, social connections, and personal experiences in shaping our values, beliefs, and actions. Through thought-provoking anecdotes and real-life examples, Brooks provides a deeper understanding of how our unconscious minds influence our behavior and decision-making.

With a blend of psychology, sociology, and neuroscience, The Social Animal offers a comprehensive exploration of the hidden sources of love, character, and achievement. It delves into topics such as the role of early childhood experiences, the impact of social environments, and the importance of empathy and emotional intelligence in shaping our lives.

Whether you’re interested in understanding the complexities of human behavior, improving your relationships, or seeking personal growth, The Social Animal is a compelling and enlightening read that will challenge your assumptions and provide valuable insights into the forces that shape our lives.

The Righteous Mind: Why Good People Are Divided by Politics and Religion

by Jonathan Haidt

The Righteous Mind: Why Good People Are Divided by Politics and Religion by Jonathan Haidt is not just any ordinary book on behavior – it is a captivating exploration of what drives our deepest moral and political convictions. Haidt delves into the complexities of human nature, shedding light on why people with good intentions can be so divided when it comes to politics and religion.

This thought-provoking behavior book takes readers on a fascinating journey through the intricacies of the human mind, examining the foundations of morality and the ways in which our emotions and intuitions shape our beliefs. Haidt argues that our moral judgments are not purely rational, but rather deeply rooted in our evolutionary history and cultural upbringing.

Through a combination of scientific research, real-life examples, and engaging anecdotes, Haidt challenges our preconceived notions about morality and offers a fresh perspective on how we can bridge the gaps that divide us. He emphasizes the importance of understanding and respecting different moral perspectives, ultimately aiming to foster a more compassionate and empathetic society.

Whether you’re interested in psychology, politics, or simply understanding the intricacies of human behavior, The Righteous Mind is a must-read. Haidt’s insightful analysis and captivating storytelling make this book about behavior a thought-provoking and enlightening journey that will forever change the way you view the world.

The Interpretation of Dreams

by Sigmund Freud

The Interpretation of Dreams is a groundbreaking book on behavior written by the father of psychoanalysis, Sigmund Freud. In this captivating and thought-provoking masterpiece, Freud delves deep into the human psyche and explores the hidden meanings behind our dreams.

The Man Who Mistook His Wife for a Hat

by Oliver Sacks

The Man Who Mistook His Wife for a Hat by Oliver Sacks is a captivating book on behavior that delves into the fascinating realm of the human mind. With his unique blend of scientific knowledge and empathetic storytelling, Sacks takes readers on a remarkable journey through the lives of his patients, unveiling the intricacies of the brain and its impact on our behavior.

The 48 Laws of Power

by Robert Greene

The 48 Laws of Power by Robert Greene is an extraordinary book that delves deep into the intricate and often manipulative dynamics of human interaction. It is a captivating book on behavior, offering a unique perspective on the principles of power and influence.

The Psychology of Persuasion

by Kevin Hogan

The Psychology of Persuasion, written by Kevin Hogan, is a captivating book on the intricacies of human behavior. This insightful piece of literature delves deep into the art of persuasion, providing readers with a comprehensive understanding of how to influence others effectively.

With its engaging narrative and thought-provoking analysis, this book about behavior unravels the secrets of human psychology, shedding light on the complex factors that drive our decision-making processes. Hogan skillfully explores various psychological principles, such as cognitive biases and social influence, to reveal the underlying mechanisms behind our behavior.

Through real-life examples and practical strategies, the author offers readers invaluable tools to master the art of persuasion. Whether you’re a salesperson looking to close deals or an individual seeking to enhance your interpersonal relationships, this behavior book equips you with the knowledge and techniques to ethically influence others.

By understanding the psychological triggers that shape our thoughts and actions, you’ll be able to craft compelling messages, build rapport, and ultimately achieve your desired outcomes. The Psychology of Persuasion is a must-read for anyone interested in unlocking the secrets of human behavior and harnessing the power of persuasion in their personal and professional lives.

The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism

by Olivia Fox Cabane

The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism by Olivia Fox Cabane is a captivating book on behavior that delves into the secrets behind generating charisma and personal magnetism.

Have you ever wondered why some people effortlessly attract others and exude an irresistible charm? Cabane, a renowned leadership coach, shares her insights and techniques to help readers unlock their own charisma.

In this behavior book, Cabane reveals that charisma is not an innate quality, but rather a skill that can be learned and mastered. She breaks down the key components of charisma, such as presence, power, and warmth, and provides practical exercises and strategies to develop each aspect.

Cabane draws on scientific research and real-life examples to support her teachings, making the book both informative and relatable. She explores the impact of body language, vocal tone, and mindset on our ability to connect with others and influence them positively.

Whether you are a business professional looking to enhance your leadership skills, or simply want to improve your personal relationships, The Charisma Myth offers valuable insights and actionable techniques. Cabane’s engaging writing style and relatable anecdotes make the book an enjoyable and enlightening read, ensuring that you come away with a deeper understanding of human behavior and the tools to unlock your own personal magnetism.

If you’re ready to take control of your interactions and leave a lasting impression on others, The Charisma Myth is the behavior book you need to read. Embrace the science and art of personal magnetism and watch your relationships and opportunities flourish.

The Social Animal: The Hidden Sources of Love, Character, and Achievement

by Elliot Aronson

The Social Animal: The Hidden Sources of Love, Character, and Achievement by Elliot Aronson is not your typical book on behavior. In fact, it goes beyond being just a book about behavior. It is a captivating exploration of the intricate human mind and the complex factors that shape our actions, decisions, and relationships.

This enthralling behavior book delves into the depths of psychology, sociology, and neuroscience to unravel the hidden sources that drive our love, character, and achievements. Aronson skillfully weaves together real-life stories, scientific research, and thought-provoking insights to paint a vivid portrait of the social animal within us.

Through engaging anecdotes and compelling narratives, Aronson introduces us to fascinating concepts like cognitive dissonance, self-justification, and the power of social influence. He explores how our environment, upbringing, and social interactions shape our beliefs, values, and behaviors.

But this book is not just a dry examination of theories and experiments. Aronson masterfully connects these insights to our everyday lives, making us question our own motivations, biases, and relationships. He illustrates how our unconscious biases can affect our perceptions and decisions, and how understanding these biases can lead to personal growth and empathy.

At its core, The Social Animal is a testament to the power of connections. Aronson emphasizes the importance of social bonds, empathy, and understanding in fostering love, kindness, and achievement. He reminds us that we are not solitary beings, but deeply interwoven in a social fabric that shapes who we are and what we can become.

Whether you are a psychology enthusiast, a student of human behavior, or simply curious about what makes us tick, The Social Animal is a captivating journey that will leave you with a deeper understanding of yourself and the social world around you. Prepare to be enlightened, challenged, and inspired by this remarkable exploration of the hidden forces that drive our behavior.

The Lucifer Effect: Understanding How Good People Turn Evil

by Philip Zimbardo

The Lucifer Effect: Understanding How Good People Turn Evil by Philip Zimbardo is a captivating book on behavior that delves into the intricate workings of the human mind and explores the phenomenon of how seemingly good individuals can be manipulated into committing evil acts.

In this thought-provoking book about behavior, Zimbardo, a renowned psychologist, takes readers on a journey through his groundbreaking Stanford Prison Experiment, where he transformed ordinary college students into either guards or prisoners in a simulated prison setting. The shocking results of this experiment revealed the dark potential that lies within all of us, showing how easily our behavior can be influenced by situational factors.

With an engaging narrative and a wealth of psychological research, Zimbardo explores the mechanisms that contribute to the transformation of good people into perpetrators of evil. He examines the power of social roles, deindividuation, obedience to authority, and the impact of group dynamics on individual behavior.

This gripping behavior book goes beyond just understanding the causes of evil; it also provides insights into how we can prevent or resist such transformations. Zimbardo emphasizes the importance of personal responsibility and moral courage in combating the situational forces that lead to destructive behavior.

The Lucifer Effect challenges our preconceived notions about human nature and forces us to confront the uncomfortable truth that we are all capable of both great good and great evil. It is a thought-provoking read that will leave you questioning the nature of behavior and the societal influences that shape our actions.

Conclusion

In conclusion, these 20 best books about behavior offer a wide range of insights and perspectives on human behavior. Whether you’re interested in understanding psychology, improving communication skills, or exploring the complexities of decision-making, there is a book on this list that will captivate and enlighten you. So, why not dive into the world of human behavior and discover the fascinating intricacies that shape our lives? Happy reading!